RA Quality Meats at Stockland Birtinya captures the essence of quality and service. As we got to know the client through the design process we quickly identified what was important in regards to the branding and perception of his new butchery at the brand new shopping centre. Integrity and friendly knowledgeable service coupled with quality product were the hallmarks of the client and his existing business in Nambour. The design captures the qualities of yesteryear not simply in the ambience of the shop but it promises that you will receive the good old fashioned personal service that was once so common.
As I got to know the client it was clear that his story would be a crucial piece of the puzzle where customers could could connect with him and his business. The sayong on the way says it all ‘Big enough to serve. Small enough to care.’
Retail design is about carefully listening to the retailer’s needs. It is about understanding their business and customer. And then creating a brand that capture’s their customer’s hearts and minds in that one split second so that they decide to do business with them. It is what we call the ‘X factor’. It is more than ‘clever branding’, it is based on the art of listening, it is more about heart than head. It is injecting design with soul so that customers want to do business with your clients. Investing in good retail design makes good business sense.
