Starting a food business with minimal outlay

A clever and cost effective way to open up shop in our current unstable business climate is to stand on the shoulders of those that came before you. So what do I mean by this? Well, opening up shop is a big investment of capital and resources. What if this …

Creating Allure

The Economy of Expectation Is your business creating allure? As consumers our expectations of what a business will provide has reached the stratosphere. It is those businesses that no longer see limitations that do well in this new economy of expectation. We no longer want for a business to give …

Seeing The Light – Part 2

In Part 1 of Seeing The Light, I highlighted the importance of good lighting and how this can affect your bottom line retail business profits. In Part 2, you’ll find lighting tips and tricks that can help attract customers like moths to a flame. Set The Mood Great lighting design …