With the ferocious competition for consumers’ attention branding and having a clear message is more important than ever.

This is where even the name of a business must speak clearly and concisely to the consumer.

The Fresh Factory came about through consultation with the Client to get to the heart of what they are providing their customers.

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Capturing Freshness

In this case it was ‘freshness’. Their business model is built on providing only the freshest fruit and vegetables at discounted prices.

The ‘factory side of the name refers to their value added product. That is, providing freshly made juices in the custom built ‘factory’ that is on show to customers. Juice is made from fresh produce and bottled and sold daily. The big vision is to as the business grow produce freshly made juice in bottles that could be sold in vending machines throughout Brisbane.

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Bulk Buy

The concept of the shop is to sell in bulk. Rather then buy a few pieces of fruit, the discounted prices makes it possible to purchase an entire carton of produce. Because of this produce is stacked in the cartons they come in. Traditional unpacking of individual produce would be too labour intensive.

Conveying Freshness

Forward facing open refrigeration displays capture shoppers attention as they walk past in the mall with their vibrant produce.

The black timber cladding throughout the shop allows the fruit and vegetables to really ‘pop’ with colour and freshness.

At The Design Creative we aim to get to the heart of your business to help you reach your target market with ‘freshness’ and immediacy to ensure you maximise your bottom line. We are in the business of helping you design more than the ‘look’ of your business.