Cuschieri Design has just won first place in the Commercial Category of the Staron Design Awards 2013 for our design of Crema Espresso in the high fashion precinct at Westfield Shopping Centre Carindale.
Crema Espresso has positioned itself as the premium brand in the café market offering the ultimate coffee experience. The Westfield Carindale high fashion area required a specific kind of design that delivered the WOW factor yet in an understated and elegant way. The position required that the colour and finishes palette be subtle and neutral to reflect the quality of the kiosk’s high calibre retailer neighbours, such as David Jones, Chanel and Apple.
We created a pure white cutting edge sculptural form for the kiosk, with smooth curved corners, which was carried through to the seating area. Details were refined, and subtle, such as the incised Crema flower and cup motif with only the petals in red; high polished stainless steel Crema lettering to the kiosk walls and a clear glass pylon sign. The pure white sculptural forms contrast with the red and charcoal seating and menus.
The new look Crema Espresso, with its refined white curves, is at home amongst the cream of the shops in the high fashion precinct. Elegant and understated, this innovative design has delivered in design what it set out to do. Crema Espresso doesn’t shout out its presence, for good style needn’t be so loud, especially in a place of high discretion, high discretionary spending that is.
Judges Comments
”This project is a comprehensive exploration of Staron® for a commercial context – square edges, curved corners, routing, lasercutting,
all working well together in a clear, confident and elegant design”,
Stephen Varady, Stephen Varady Architecture.
”This project epitomises the creative possibility of Staron® Solid Surface. Across seating, benches, signage, decorative elements and colour –
Crema Espresso serves as a best-practice exemplar of the true potential that Staron® can afford a designer.”,
Owen Lynch, Indesignlive.
The Judges
Owen Lynch – Indesignlive
Owen Lynch is currently Editor of Indesignlive.com and writer for Indesign Magazine at the Indesign Group: a cross-media publishing company responsible for Indesign, Habitus, DQ, The Collection, Binder, indesignlive.com, habitusliving.com and a series of international industry events.
Amanda Stanaway – Woods Bagot Pty Ltd
Amanda Stanaway has over 15 years experience across Australia, Europe and Asia where she has educated, advised and enabled clients to understand and realise workplace change through design. Amanda’s strengths lie in project leadership and client management; designing and delivering projects to leading firms such as Allianz, Barangaroo, Electrolux, Google, GPT, JP Morgan, Macquarie Group Telstra, and Westfield. Working alongside Woods Bagot’s Director of Research James Calder, a member of Woods Bagot’s consulting arm, Amanda stands at the forefront of workplace change strategy, pushing the boundaries of design and implementing ideas that ultimately change the way businesses do business.
Stephen Varady -Stephen Varady Architecture
‘architecture is imagination made solid…’ Stephen Varady is an innovative and respected architect, designer, writer and educator.
He was born in Sydney in 1959 and founded Stephen Varady Architecture in 1987. He received a Bachelor of Architecture degree with honours from the University of New South Wales in 1987, and a Masters of Architecture degree from RMIT University in Melbourne in 2002. He has been a lecturer and design teacher since 1985 in architecture schools in Sydney, Newcastle, and Melbourne, and has lectured extensively around the world. Stephen is also an architecture critic, writer and photographer, with work published in Australia, UK, Germany, Hungary, Spain, South Korea, China and the USA.
He has been the principal of Stephen Varady Architecture for over 20 years. Stephen joins the Staron® Design Awards Jury with a wealth of design experience and knowledge in the inventive use of solid surface materials. Stephen Varady has received a number of awards from the Royal Australian Institute of Architects, along with the 1996 Belle House of the Year Award, the 2006 Dulux Colour Award Grand Prix, and 2nd Prize in the NSW Government sponsored Circular Quay Urban Design Ideas Competition. His work was included in the exhibition ‘Living the Modern_Australian Architecture’ at the DAZ in Berlin, and in the ‘Abundant’ exhibition in the Australian Pavilion at the 2008 Venice Architecture Biennale.