Crema Espresso has positioned itself as the premium brand offering the ultimate coffee experience. The Westfield Carindale high fashion area required a specific kind of design that delivered the WOW factor yet in an understated and elegant way. The position required that the colour and finishes palette be subtle and neutral to reflect the quality of the kiosk’s high calibre retailer neighbours such as David Jones and Apple. We created a pure white cutting edge sculptural form for the kiosk, with smooth curved corners, which was carried through to the seating area. Details were refined, and subtle, such as the incised Crema flower and cup motif with only the petals in red; high polished stainless steel Crema lettering to the kiosk walls and a clear glass pylon sign. The pure white sculptural forms were contrasted by the red and charcoal seating and menus. The new look Crema Espresso, with its refined white curves, is at home amongst the cream of the shops in the high fashion precinct. Elegant and understated, this innovative design has delivered in design what it set out to do. Crema Espresso doesn’t shout out its presence, for good style needn’t be so loud, especially in a place of high discretion, high discretionary spending that is.
