Posh Pets: Designing PURRception

How shop design can influence our buying habits

Posh Pets at Carindale follows on from the success of their Marina Mirage store that we designed a few years ago. As it was going to be part of the redeveloped stage of Westfield Carindale, the expectations from the Landlord for the design and finish required were high.The Client were very happy with the previous design at Marina Mirage and wanted to create a similar look to the new store. Once the Centre’s and Client’s expectations were on par, we began the design of Posh Pets, taking it to another level yet still being very cogniscent of budget. We managed to keep to budget yet create a high level of finish – from the gleaming polished stainless steel framed shopfront, textured timber look laminate, and black vinyl paneling.

How shop design can influence our buying habits

Posh Pets is a pet accessory boutique where you can buy hand-made rhinestone studded collars, and pet bowls with brands like Pucci and Furmani. Imported Italian dog mannikins sport luxury designer fake fur coats and spot lit chihuahua heads display the latest pet jewellery around their necks. Posh Pets is a pet lovers paradise where you will find everything you need to pamper your pet. Polished chrome pendant lights above the marble look counter give that added sense of class as you pay for your precious pet gifts.

How shop design can influence our buying habits

The final result was impressive and it is always a good feeling to be welcomed into the store once the business is open and see a happy Client smiling.

If you are a retailer and want to learn more about how the power of perception can help revolutionise your business and importantly, your bottom line, be sure to check out my latest articles: The Power of PURRception: Part 1 and The Power of PURRception: Part 2

How shop design can influence our buying habits

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