What makes one business ‘cool’ so that it attracts customers and becomes profitable for the business owners and another business that dies a quick death. It’s all to do with ICE. Creating ICE Creating that Incredible Customer Experience (or ICE for short) has never been so important as it is …
Have You Been Diagnosed With ATD? ATD is a condition that successful business owners may have but may not be aware as it is second nature to them. Nobody may have ever told them that they have ATD as it isn’t something that they needed to cure. Attention To Detail …
Freestylr – Masters Of Ink Opens at Westfield Helensvale Freestylr – Masters Of Ink has become an Australian first in the retail industry by opening up their doors on Thursday 16th August 2015 at Westfield Helensvale on the Gold Coast. This was a dream that was a long time in …
Opening up shop, whether it be a retail business, or a food related business, such as a cafe or restaurant requires starting on the right foot. The first step is to clearly understand what makes your business unique. What’s Your POD? How are you going to stand out from the …
Designing For The End User Retail design is so much more than coming up with what the Client wants. It is everything about what the Client’s end customer is after. There is a very big distinction between the two. Often a Client’s biases can step in the way of their …
Eyebrow World Kiosk Fitout The Eyebrow World Kiosk fitout is currently being constructed off site. When the fitout is completed it will then be transported and installed at The Strand at Coolangatta Here are some images of the kiosk in the factory. From Idea To Reality It is always exciting …
Retail Design Late last year we were approached by a new Client who wanted an eyebrow threading kiosk to be designed. The Client had previously engaged another retail designer and wasn’t able to achieve the look and finish that were to the standards and expectations of the shopping centre. We …
The Success of Food Businesses The success of any food business is a combination of great food, fantastic location, awesome customer service and focused retail design and branding. As we look back at two projects last year for a new client, these mantras of success ring true. Cornering The Malaysian …
Retail Music Store Design One of the current retail projects we are working on is Music Express at Westfield Garden City. The design of a music store is one of the few areas of retail design we haven’t done before. Below is part of our journey throughout the design process …
The end of 2014 was the usual mad Christmas rush to have designs fitted up and the businesses open before Christmas. Here are two projects we designed at Burleigh Town Centre that opened for the Christmas trade. The Smoke Inn This is a ‘man cave’ for males to buy their …